Wayfinding Insights
Minding the Myths of Healthcare Wayfinding
Healthcare Design Magazine
June, 2013
When patients arrive late for appointments, frequently stop staff for directions, or flat-out complain about getting lost, you know a wayfinding program isn’t working. Too often something isn’t jibing in transitions between Parking Garage A, Patient Tower 2, the Red Elevator Bank, and whatever their destination might be.
But it’s not that the facility hasn’t attempted to address navigational cues; instead, the components put in place to aid the process may just be what’s breaking it down. With a few new approaches to familiar tactics, from signage to architectural elements, fixes can be found for even the worst offenders. Article by Jennifer Kovacs Silvis with Mark VanderKlipp as contributor.
Signs of Green
College Planning & Management
In a wide-ranging article on sustainable solutions for wayfinding, author Karen Spring interviewed a number of experts on sustainability. Mark makes a case for sustainable information as well as sustainable signage. Simplified content is king, especially when giving directions.
Designing Destinations
Sign & Digital Graphics
January, 2015
Tips for creating more effective wayfinding signage programs, from a variety of experts in design and fabrication. Sign & Digital Graphics Magazine article by Bill Schiffner, with Mark VanderKlipp as a primary contributor.
The Upside of Inside: Interior Wayfinding
Sign & Digital Graphics
October, 2015
Written by Ryan Fulger, this Signs & Digital Graphics article includes multiple examples of interior wayfinding solutions and contributions from Mark VanderKlipp, fabricators and digital solution providers.
The Reality of Your Surroundings | Industry experts discuss EGD Trends
Signs of the Times
June, 2013
Signs of the Times article by Steve Aust with contributions featuring several projects led by Mark VanderKlipp.
Trail Wayfinding Systems: A Practical Guide to Principles, Best Practices and Deployment
American Trails 2015 Webinar Series: Trail Wayfinding Systems: a Design Summit
Mark VanderKlipp contributed to a group presentation with Greenway Planners, Acorn Group, and Alta Planning & Design to showcase issues around trail systems planning with a focus on wayfinding, interpretive and digital integration. A recording of the session is available for purchase from the American Trails Website.
Case Studies in Integrated Design
International Sign Association (ISA) 2013 International Sign Expo
June 2013, Las Vegas NV
The team shared lessons learned by integrating planning, internal client advocacy, design specification and fabrication of the City Calgary Wayfinding Program. Joint presentation with client Graham Gerylo, former Project Manager with the City of Calgary Land Use Planning & Policy, and Steve Hutchison, Director of Architectural Project Management with Architectural Graphics, Inc.
Where is Main Street? Helping Visitors Find Their Way
National Main Streets 2014 Conference: Works in Progress
August 2014, Detroit MI
Joint presentation with client Rob Bacigalupi, formerExecutive Director of the Traverse City Downtown Development Authority featuring the process and outcomes of the City of Traverse City wayfinding system.
Phygital Wayfinding: Building Brand and Culture, Online and Off
Society for College and University Planning (SCUP) 48th Annual Conference: Cultivating Integration
June 2013, San Diego CA
A discussion highlighting the importance of physical and digital wayfinding tools and logic to the College and University community. Joint presentation with Mark VanderKlipp and client Kate Pepin from the University of Michigan - Dearborn featuring the UM-Dearborn wayfinding system. Encore presentation: also presented as a Webinar to SCUP membership in 2012
Phygital Wayfinding and Experience Mapping: New Ways of Looking at and Experiencing Downtown Environments
International Downtown Association 57th Annual Conference
October 2012, Charlotte NC
Our presentation focused on the integration of digital experiences as part of a comprehensive, city-wide branded experience. Joint presentation with Mark VanderKlipp and Rachel Downey, President, Guide Studio.