You can’t understand the challenge until you hear the stories behind it. Quantitative and qualitative research allows us to learn from our clients and the people who deliver the experiences so we can apply our human-centered design approach to the challenge at hand.
Process
We work with clients to recruit and convene diverse stakeholders (age, gender, location, specialization, etc.) to take part in a long-term, iterative design process. These are typically solicited and selected by the client, using communications that we co-author to describe the project, set expectations and clearly define commitments of both time and input/feedback for those who choose to participate. This comprises our Core Team moving forward.
Connect_CX Research Partner
Then we develop both qualitative (observation and in-person) and quantitative survey research to better understand the expectations, objectives and desired outcomes of the project. During this phase, we collect information regarding what’s been done to date, ideas that our audiences might have already considered or implemented, and the barriers they’ve encountered. We develop and launch the research process in tandem with the Core Team.
Further, we ask the all-important “how might we?” questions as we solicit thoughts regarding terminology, functionality and adaptability of potential solutions to our selected audiences.
Our goal in this phase is to open our aperture to the shared experiences of our audiences and the ideas that, for lack of an established standard, have been considered in the past or might be developed in the future.